Google has been constantly changing its algorithms, making it impossible for companies to put their SEO skills to good use. The purpose of these changes is to improve the quality of results that are generated by web searches so that users are guaranteed the very best websites that match their queries. However, these algorithms have led to a removal of sites that have adhered to their rules in the past, but have now been removed or blacklisted because of these new changes. Despite the reasons for these updates, the promotion of quality content is not as scientific as Google makes it out to be.
Instead of relying on algorithms, the statistics generated by social media should be all that Google needs to ensure that quality content is being produced. Through retweets, likes and webpage links, these connections are receiving more weight in search engines than ever before. Social media is taking its place as a more influential source, building up a webpage’s authority. This is mostly due to the fact that these stats are generated by real people who have ingested the contents of a site, and have deemed it worthy to share with other people. It makes social media an invaluable resource of building the reputation of a website as reliable and authoritative. These are purely organic results that will increase the ROI for any website, and increase traffic like never before.
However, in order to generate these organic results, it’s important that you first take the necessary steps to creating quality content that users will enjoy reading. Find out what your readers are looking for, and provide them with what they need. It takes time, patience and effort to create the quality content that is unique and attracts the attention of readers. Do some research to determine what is popular in the realm of the Internet, and take your own spin on the topic?
It is also helpful if you engage with the online community, through your own social media accounts, as well as responding to comments you may get on the content you publish. You can help clients and readers with any questions or concerns they may have about your web content, and receive useful feedback that can be used to generate new content in the future. Developing conversations with people who care about your content is the best way to developing loyal readers and further concreting interest in the things you have to say.
It’s important to first develop your approach in creating quality web content that will attract the attention that your website deserves. You may have to alter your methods over time in order to incorporate new means of communicating with your readers, but everything will smooth out with time, and you can reap the rewards for all of your hard work.